Shorewood Packaging

Bruce Betancourt was named vice president of sales for Shorewood Packaging’s cosmetic packaging group. In this role, he will work with top cosmetic and fragrance accounts such as Elizabeth Arden, Coty and Victoria’s Secret. Most recently, Betancourt held the position of general manager/sales manager for the Arko business unit of Smurfit Stone Container Corporation where he managed all aspects of the company’s Piscataway, NJ facility and direct sales. He also worked as vice president for Arko where he was responsible for sales management, growing business and managing the financial and operations aspects of the business.